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Pantone introduce il suo ultimo colore: Period

Pantone ha introdotto il suo ultimo colore: Period (Mestruazione).

Pantone introduce il suo ultimo colore: Period

Il Pantone Color Institute ha stretto una collaborazione con il brand INTIMINA per rilasciare un nuovo colore, ispirato alle mestruazioni. Battezzato Period, il nuovo colore è una tonalità di rosso appositamente scelta per rappresentare il flusso di sangue durante il ciclo.

Pantone introduce il suo ultimo colore: Period

Creato come parte della campagna Seen+Heard di INTIMINA, la collaborazione ha lo scopo di eliminare lo stigma che ruota attorno alle mestruazioni.

Despite the fact that billions of people experience menstruation, it has historically been treated as something that shouldn’t be seen or talked about publicly. And if we look at popular culture, depictions of periods have ranged from wildly inaccurate and unsympathetic to being the subject of jokes and derision.

Queste le parole di Danela Žagar (Global Brand Manager di INTIMINA), che ha poi aggiunto:

Enough is enough, it’s 2020. Isn’t it time periods stop being considered as a private affair or a negative experience? Isn’t it time we call out people that try to perpetuate the stigma surrounding periods? Or those that mock it? Isn’t it time we come together to encourage period positivity and make sure periods are seen and heard?

Pantone introduce il suo ultimo colore: Period

Laurie Pressman (Vice-President del Pantone Color Institute) ha invece dichiarato:

We were very honoured to partner with INTIMINA on the creation of “Period,” a confident red shade symbolic of the empowering message expressed in their new Seen + Heard campaign. An active and adventurous red hue, courageous “Period” emboldens people who menstruate to feel proud of who they are. To own their period with self-assurance; to stand up and passionately celebrate the exciting and powerful life force they are born with; to urge everyone regardless of gender to feel comfortable to talk spontaneously and openly about this pure and natural bodily function

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